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Book Review: The Opposable Mind
Martin, Roger L. The opposable mind : how successful leaders win through integrative thinking. Harvard Business School Press, 2007. Author, and Dean of the Rotman School of Business, at the University...
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Summer Reading at Ford
Even during summer break Ford Library keeps adding new books to our collection. Come check out our New Book and New Audiobook sections for even more great choices. (Click on any of the titles below to...
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Book Reviews: Negotiating Globally
How to negotiate anything with anyone anywhere around the world by Frank L. Acuff, Amacom, 3rd ed., 2008. After a brief discussion of the basics of negotiation, this book discusses how to greet,...
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Book Reviews: Nudge and Sway
Brafman, Ori and Rom Brafman. Sway: the irresistible pull of irrational behavior. Doubleday, 2008. Thaler, Richard H. and Cass R. Sunstein. Nudge: improving decisions about health, wealth and...
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Book Review: How We Decide
Lehrer, Jonah. How we decide. Houghton Mifflin Harcourt, 2009. For 35 years, my father designed and tested truck transmissions. Late in his career, his company sent him worldwide to analyze problems...
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The Director’s Picks
The Director’s Picks Fuqua School Dean Blair Sheppard asked Ford Library Director, Meg Trauner to select 5 recent business books that should “be on his nightstand”. Click the titles below for...
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Book Reviews: “Cheap” and “Free”
Shell, Ellen Ruppel. Cheap : the high cost of discount culture. Penguin, 2009. Anderson, Chris. Free : the future of a radical price. Hyperion, 2009. An outlet mall in Philadephia rings in four times...
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Book Review: The Upside of Irrationality
Ariely, Dan. The upside of irrationality : the unexpected benefits of defying logic at work and at home. Harper, 2010. Fuqua faculty member Dan Ariely has written a second best-selling book about the...
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Book Reviews: Writing About Thinking
Explaining how our brains work is a new preoccupation among economists, marketers, investors and professors. Three new books in the Ford Library help explain why we act as we do, and teach us better...
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Neuroscience, Psychology, & Decision-Making
When Dan Ariely published his second book, The Upside of Irrationality, I received an announcement on email about a book signing in Geneen Auditorium. Students and faculty from throughout the campus...
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